At first, some people called the ashtray as the cigarette dish, mainly made of pottery and porcelain, but also made of glass or metal materials. Its shape and size are not fixed, but there are obvious marks, that is, there are several cigarette slots on the ashtray, and the thick and thin slots are specially designed for placing cigarette coils.

In addition to practical functions, ashtray is also a kind of art with definite artistic appreciation value. In addition to the use of colorful colors and patterns on the ashtray, the diversification of its shape is the main feature. The common modeling designs include the old longevity fish man, the ancient lady, etc.; some design some animals, such as dragon, tiger, tortoise, etc.; some are made into various utensils, such as beer barrel, embroidered shoes, leaves, vehicles, etc. China Tobacco Museum has collected more than 3000 ashtrays with different textures and styles.

There were significant differences between male and female smokers: 92% were 20-30 years old, 4% were 30-40 years old, 2% were under 20 years old and 2% were under 20 years old and 40-50 years old respectively. Young people accounted for the vast majority of the samples: 63% of the respondents were students, 27% were company employees, 10% were self-employed or others: 22% of them were family members The average monthly disposable income of the court is less than 1500 yuan. 22% is between 1500 and 2500 yuan, 20% is between 2500 and 3500 yuan, 13% is between 3500 and 5000 yuan, and the remaining 23% is above 5000 yuan.

Analysis of the survey data of cigarette derivative market

The vast majority of respondents think that cigarettes are the most important part of cigarettes. They will spend all their money on cigarettes and pay less attention to cigarette derivatives.

Lighter secondary: the Group believes that lighters are derivatives that can show their status. More emphasis on taste.

Ashtray is the least important: it can be concluded that the ashtray market has great development space; in the promotion of products, it can guide consumers' consumption concept; it is necessary to improve the importance of ashtray.

42% of the non-smokers chose to use the ashtray, while 40% of the smokers chose nothing. It can be seen that non-smokers are more environmentally friendly and think that the existence of ashtrays is more important than smokers.

(37.0% of non-smokers, 30% of smokers). It can be seen that the unique features of ashtrays and the lack of aesthetic sense of building design exist in the current market, which makes consumers have no desire to buy, and the potential market has great development space

Is it necessary to purchase ashtray with smoking cessation function

. willing (72% smokers and 70% non-smokers)

. unwilling (30% of non-smokers, 28% of smokers)

According to the data, we can see that most people are very welcome to the smoking cessation function of "catching up the VAT". They all hope that they can reduce the amount of smoking and even successfully quit smoking by taking advantage of it. It can be seen that there is a large potential consumer market.

Aesthetics (just% of smokers, 71% of non-smokers) creativity (57% of non-smokers) consumers value whether the appearance of ashtrays has collection value, and non-smokers are more than smokers. It can be seen that ashtrays with design sense have a large consumer group. Therefore, for manufacturers, starting from the appearance of ashtrays is an important prerequisite for promoting consumption.

Price (42.01% for non-smokers and 38% for smokers). The product price should not be too high, and the cost performance ratio should be improved.

Materials (39% of smokers) consumers pay attention to real materials and need good product quality.

Functional (38% non-smokers, 34% smokers) manufacturers can focus on developing extended features of ashtray products

Multifunctional products are more popular.

Creative plan: portable environmental protection

Smoking is not only harmful to personal health, but also often destroys public health. Individual smokers in the process of walking often because they can not find the garbage can will be driven, cigarette butts randomly discarded. Responsible designer designed 7 this portable ashtray with 7 sliding lids on the top of the ashtray. You can take the cigarette butt to the place where there is a garbage can for further treatment. Every time you use it, you can make more contribution to the protection of the environment.

From the above innovation cases, it is not difficult to see that the shape of the ashtray can not be very large. If there are more than 7 male smokers in the elephant or the office, it is obviously not enough to have a cigarette ashtray. Moreover, ordinary people seldom prepare several ashtrays. When smoking, you may also walk around. It's too heavy to drive the cylinder.

Solution:

Divide the cigarette cylinder into several modules

Problems in the survey of network users

The biggest problem is that when playing the ash and when the wind blows, it is easy to let the smoke out

In terms of cleaning, it is considered that the quality of glass is better. The only problem is that the sharp corner of the ashtray can not be cleaned.

Aesthetic problems, tend to glass and ceramic texture accounted for the majority, and they think that in the case of not increasing too much cost to make a more beautiful table, so that they are willing to buy.